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The Anatomy of a Powerful Campaign
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Your Practice, Your Preference, Your Productivity Solution


With its roots in radiology software, Viztek is a healthcare
technology company that has grown rapidly to become a
well-recognized force in the industry, and HealthFlash
been an important part of this growth. Viztek’s expansion
has been through not only the addition of new product
categories-CR, DR and more--but also an ever-broading
specialty marketplace. Installations now include
orthopedists, podiatrists, veterinarians and others. In
addition, growth has been accomplished geographically
through sales efforts in South America, the Middle East,
Europe and Australia.

Over the years, HealthFlash has been instrumental in
supporting Viztek’s growth by adapting its advertising and
public relations programs to engage with these various
audiences.
Viztek Imaging
Throughout our relationship, HealthFlash has
managed messaging, advertising, collateral,
public relations, trade show promotions and
general creative services. We have helped steer
the company through tremendous change. Early
on, Viztek relied almost exclusively on public
relations to build visibility and was extremely
pleased with the visibility achieved.

Today, it has dramatically expanded its
marketing program and HealthFlash also plays a
crucial role in the planning and execution. In
addition to this, we believe that our ongoing
relationship with company leadership also
speaks well for the success of our efforts. In
particular,

HealthFlash managed marketing for several
Viztek leadership-owned companies have been
acquired by larger companies. This includes
Orex CR, acquired by CareStream Health in the
mid 2000s. Because of our success in helping
to grow the presence of such start-ups and
positioning them for sale, HealthFlash has been
brought in to support numerous affiliated firms,
including Ultraspect (nuclear medicine),
Corindus (cardiology) rcadia (cardiology).
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