Roberta Rothschild, HealthFlash Marketing Vice-President, is a public relations,
communications and marketing professional with 30 years of experience. With a
specialization in healthcare as well as a diversified background in a wide range of
industries, she brings broad-based experience and an expansive creative vision to
HealthFlash Marketing campaigns.
Prior to joining the company, Ms. Rothschild managed programs for such health and
medical clients as The Society for Nuclear Medicine, Easy Ear Otoscope, The 30-
Day Diabetes Cure by Dr. Stefan Ripich, My Healing Kitchen (a website devoted to
the correlation between food and healing), Women’s Health and Fitness Newsletter,
The Good Housekeeping Book of Women’s Health, ICC Advertising (medical ad
agency), Oxford Health Plans, Princeton Econometrics (a consultant to the
pharmaceutical industry) and The Fast Food Diet by Dr. Steven Sinatra.
Over the years, her talents and expertise have also contributed to the successful
campaigns of such clients as Procter & Gamble, Chesebrough-Ponds, Eastman
Chemical Products, Merrill Lynch and Black & Decker, as well as a range of the up-
and-coming leaders in their fields. Both as a strategic planner and tactical
communicator on the front lines, she has helped dozens of companies reinforce
their branding and visibility in the marketplace to stand out from the competition,
converting target audiences into loyal customers.
Prior to joining HealthFlash, Ms. Rothschild held leadership positions at a range of
major New York City public relations agencies, including Rowland Worldwide. She
also served as Vice- President of the Marketing and Communications Search and
Business Consulting Practice for Zealy Stewart & Associates, an executive
recruiter. More recently she served as the principal for RCR Communications, her
own public relations consultancy.
Ms. Rothschild excels at ghost-written by-lined articles, feature stories, newsletters,
business plans, brochures and audiovisual presentations. At Healthflash, she
routinely provides clients with these and other high-impact public relations, sales
and marketing materials as well as creative strategies for using them.
Ms. Rothschild has developed and taught seminars for the American Women’s
Economic Development Council and the Small Business Development Center at
Pace University in New York and has been a featured speaker at Cowles Business
Seminars’ Wordsmyth Conference on Power Public Relations. She is also a
certified Bradley childbirth instructor and is well- versed in the field of pregnancy and
A former freshman composition instructor at The University of Michigan, Roberta
Rothschild pursued her doctorate in English there. She received her masters in
English at Kent State University as a full fellow, and was awarded a BA from Hofstra
University, magna cum laude, phi beta kappa.